Proving Marketing’s Impact on Revenue

How to quantify the value of marketing and win your next budget battle

Revenue and pipeline attribution—or, collectively, marketing attribution—is a marketing team’s ace in the hole. It can help prove the value of marketing to skeptical executives and finance teams looking to cut budgets. Marketing teams with sophisticated attribution tools are 59 percent more likely to have a reputation as a revenue center.

This eBook explains why marketing attribution is critical to your team’s reputation as a revenue driver and provides tactics and strategies for improving it, no matter where you’re starting.

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