Marketing and IT: The digital transformation dream team

To find success in today’s world, businesses are turning their attention to delivering experiences and creating connections through digital channels. Online and offline channels are no longer equally balanced, with the scales tipping in favor of online experiences. As the balance shifts toward digital engagement, digital transformation becomes an increasing priority for organizational growth.

While it may only be a priority today, digital transformation is a necessity for tomorrow for most organizations. By 2022, 80% of revenue growth will hinge on digital offerings and operations. And it’s often the key to delivering stronger, more engaging and meaningful customer experience (CX) now.


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