Five tips for amplifying your brand with purpose-driven creative.
People around the world—in every age group and at every income level—are becoming more socially conscious. According to a 2018 Edelman study, 64 percent of consumers now make buying decisions based on a company’s social or political stance. To connect with them, your brand can use purpose-driven creative to take a clear stance on specific issues—and then share it in inspiring campaigns.
When you harness the power of creativity to boost your brand’s voice, consumers are more likely to tune in, take action, and become more loyal.
In this guide, you’ll learn how a global campaign, Glowing Glowing Gone, uses purpose-driven creative to inspire climate action. And you’ll get five tips to amplify your brand with purpose-driven creative — no matter what cause you want to champion.