Instagram is the New Guidebook

Adobe’s 2019 consumer-based research Gen Z, Meet the Travel Transformers: Instagram is the New Guidebook can help you understand critical shifts in both customer mindset and behaviors enabling you to prioritize your next big moves. Here’s what you’ll learn:

  • How leaders are setting the bar
  • 5 unique traits of Gen Z (challenges and opportunities)
  • 4 mindset shifts to make to evolve
  • Travel industry response

If you’d like to learn more, the full generational study is available:
Although this research report is focused on Generation Z, we designed our full research around all of the cohorts for context: Boomer, Gen X, Millennials and Gen Z. If you would like to hear more about consumer habits and behaviors for what matters throughout the travel customer journey for all generations, please reach out, we’re here to help.


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