Hint: a best-in-class solution should be easy to use and fast to pivot and scale.
Choosing the right marketing automation solution isn’t easy. You don’t want a system so inflexible that it takes hours or even days to get a campaign out the door.
On the other hand, a solution that’s simple to use but lacks key capabilities leads only to frustration and lukewarm results. It can also be almost impossible to scale when you’re ready to grow.
Meanwhile, you want to be sure any investment you make delivers greater efficiency and improved ROI. What you need is a “just-right” solution that blends ease of use with robust capabilities and enduring value—one that lets you execute marketing campaigns as effectively and efficiently as possible while staying ready for anything.
Want a shortcut to get there? Think about evaluating potential tools on a simple sliding scale with “too inflexible” on one end and “too limiting” on the other. You may also want to consider some specific priorities for your business, such as ease of use, personalization capabilities, and ROI.
