Teams working across your organization can easily source relevant content from across the organization, working collaboratively with their own team and other stakeholders.
From the first web search, through tailored website content and app downloads to chatbots, text reminders, online appointments to direct chat, customers leave a digital trail. This trail of information, preferences and purchase decisions is the key to unlocking their future actions.
As marketers develop more end-to-end customer experience initiatives, they are using tracking metrics that extend beyond customer acquisition to purchase and post purchase − the entire customer lifecycle.
