Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Valuable Brands 2018 list. No longer is a company’s worth evaluated by its tangible assets data has changed all that.
Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioural, transactional and operational data. These different sources of data will inevitably come from a range of different channels and technology platforms, including marketing technology, CRM and ERP solutions