Think of a company or brand with fanatically loyal customers – chances are, the brand you imagined is a household name in its industry. This is because loyal customers are the key to an organization’s success, making far more of an impact with their loyalty over time than new customers who may never return past their first visit. Bringing in new customers isn’t enough: in order to succeed, a business must focus on keeping existing customers happy and engaged. Although many organizations struggle to measure customer loyalty, it is critical to sustainable business growth and a powerful competitive advantage. Fortunately, there are simple and concrete steps you can take to ensure your customers want to keep coming back.

Join this webinar with Maya Ogranovitch Scott, Solution Manager at Ping Identity, for a discussion of customer loyalty and how to cultivate it. See how identity can help your organization grow loyalty with existing customers by making small but meaningful changes to the way users interact with your digital channels, and learn how this will help your business thrive.