With a business model historically rooted in channel sales, F5 lacked an efficient process for managing inbound leads.

F5’s existing Salesforce lead assignment rules placed leads in unattended queues, waiting for manual review. This process delayed follow up, creating a poor customer experience and causing lead leakage. F5 needed a better system to track leads, respond to potential buyers more quickly and hold Sales teams accountable.

Watch this video to find out more about how F5 improved their customer experience and speed to lead with LeanData Automation.