Government agencies are reporting high bounce rates and struggle to reach the public with email.
Our eBook, Email best practices for government: Improving communication with the people who matter most, provides several data-proven tactics that agencies can use to create unified and useful experiences.
Also included is a self-assessment for your agency and technology recommendations that will help you move from “batch and blast” and deliver personalized communication.
Inside this eBook, you’ll learn how to:
- Gather critical insights for effective email communication
- Swap “batch and blast” email tactics for personalized interactions
- Improve communications across the customer journey
- Connect communications with multi-channel outreach
- Shift from reactive, crisis-related outreach to proactive engagement