Email Best Practices for Government

Email Best Practices for Government

Government agencies are reporting high bounce rates and struggle to reach the public with email.

Our eBook, Email best practices for government: Improving communication with the people who matter most, provides several data-proven tactics that agencies can use to create unified and useful experiences.

Also included is a self-assessment for your agency and technology recommendations that will help you move from “batch and blast” and deliver personalized communication.

Inside this eBook, you’ll learn how to:

  • Gather critical insights for effective email communication
  • Swap “batch and blast” email tactics for personalized interactions
  • Improve communications across the customer journey
  • Connect communications with multi-channel outreach
  • Shift from reactive, crisis-related outreach to proactive engagement

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