The retail landscape is rapidly evolving, with ecommerce sales playing a prominent role. In 2022, U.S. ecommerce sales during Thanksgiving Day through Cyber Monday reached $35.3 billion, witnessing a 4.0% increase from the previous year. Cyber Monday alone saw U.S. consumers spending $11.3 billion online.

As you set your priorities for this year, use this practical checklist to help you gain a competitive advantage and increase customer retention.

Rank your performance in each of these key areas through 20 killer questions:

• Order fulfillment
• Inventory levels
• Product catalog
• Customer communications