e.l.f. partnered with Braze and Stitch to elevate its customer engagement strategy, launching more creative, effective campaigns across multiple channels. With a growing community and a desire to innovate, the brand set out to enhance its digital experience and strengthen loyalty‑program adoption.

To achieve this, e.l.f. expanded into new mobile channels, including SMS and push notifications, while delivering personalized, lifecycle‑driven messaging. This multichannel approach allowed them to connect with customers in more meaningful and timely ways. The results were powerful: a 125% increase in monthly app usage, a 58% rise in loyalty offer redemptions, and significant gains in overall engagement.

Download this case study to learn how e.l.f. drives business growth with the power of Braze.