How marketing and sales can align to drive real, measurable and predictable results
It takes the effort of an entire organisation to achieve quarterly revenue targets, but achieving those targets consistently to ensure year-over-year growth? That’s predictable pipeline. When successfully implemented, a predictable pipeline model aligns and integrates sales, marketing and customer success efforts to generate steady qualified leads and seamlessly move them throughout the entire buying journey.
This e-book will provide you with a high-level overview on building an organisational structure in which every member of the marketing, sales and customer success teams take on equal revenue responsibility and work strategically, efficiently and cost effectively to close deals and drive measurable revenue.