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B2B online – La piattaforma perfetta

Risultati del sondaggio su 100 aziende di e-commerce B2B

Nel mercato B2B odierno in costante evoluzione, la chiave del successo per stare al passo con le aspettative dei buyer è l’innovazione. Ad esempio, i buyer si aspettano che informazioni pertinenti e precise sugli acquisti passati e futuri siano rese disponibili come e quando ne hanno bisogno. Di conseguenza, i produttori e i distributori B2B stanno cercando modi innovativi per semplificare il business e in numero sempre maggiore stanno migrando verso un modello di e-commerce.

Alla fine del 2018 WBR Insights e Magento hanno intervistato 100 organizzazioni B2B per saperne di più sulle sfide e-commerce che stanno affrontando e sulle soluzioni che vengono proposte. Scopri i risultati, le analisi e i commenti, tra cui:

  • Le 5 funzionalità che oltre il 50% dei commercianti B2B ha implementato sui propri siti web
  • I vincoli IT più comunemente affrontati da produttori e distributori B2B
  • Le aree di investimento prese in considerazione nell’ambito delle strategie digitali B2B
  • Perché la gestione delle vendite tramite un’unica piattaforma per B2B e B2C dovrebbe essere inclusa nella pianificazione digitale
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