A Quick Guide to The Sitecore CDP

Helping product and marketing teams build brilliant data-driven experiences.

The Sitecore CDP — as recognized by Gartner — is designed to unlock the value of your customer data and drive brilliant experiences across every digital channel.

It takes the core data management capabilities of a CDP, and layers on top intelligent decisioning, predictive analytics, experimentation, and orchestration.

Breaking down the Sitecore CDP

  • CDP: Data management to connect and organize all your customer data
  • Smart: Intelligent decisioning, predictive analytics and experimentation
  • Hub: Orchestration across all your digital channels

Download this guide to find out how CDP can deliver more value for your business and your customers.


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