New technology has transformed B2B marketing. However, making the best use of technology investments requires more than just buying it and doing some initial integration. By developing an effective operations function, your organisation can get the most out of its tech investments, resulting in a better buyer experience and more efficient staff workflows. Follow this playbook to improve your operations and take the use of your MarTech to the next level. This playbook should be used by marketers that already have multiple marketing and revenue technologies in place and are looking to improve them through effective operations.
Taking Tech and Ops to the Next Level
