Every business is on its own data journey—and each takes a different route to get there. While some companies are just getting started, others have reached a state of data maturity, enabling data-driven decisions and a data-centric culture.

Around half of organizations believe their data practices to be mature – optimized, monitored for performance and continuous business improvement. So, what can others learn from these data leaders?

This report explores the highlights from GigaOm’s 2025 survey on data maturity, revealing how data strategies are evolving across a global cross-section of organizations. Discover the common challenges affecting organizations—from data quality to integration, security, and governance—and find out how data maturity allows them to refocus on innovation and growth. The insights uncovered in the survey offer a blueprint for empowering trusted decision-making and building a strategic data culture.