Rapid developments in generative AI have already begun to affect the retail and consumer goods industry. While shoppers and the wider retail industry try to work out exactly what to think of these technologies, the businesses that move quickly to adopt generative AI and new data strategies into their operations will best position themselves for success.

Download the report to learn about our most important predictions for the retail and consumer packaged goods (CPG) industry in 2024:

• Experimenting with generative AI will put retailers and consumer goods companies ahead of the curve on productivity.
• Data monetization will play a massive role in driving revenue.
• A strong data strategy will distinguish industry leaders from followers.