WisdomInterface
WisdomInterface
November 1, 2023
1 min read

Rethinking the Press Release: Innovations for a New Era of Earned Media

While press releases can still be effective when strategically targeted to journalists and influencers with engaging and timely content, a one-time, all-text approach no longer works in an oversaturated media landscape. This ebook explores how digital innovations and multichannel distribution capabilities have transformed the press release into a powerful means of reaching audiences that are ready to engage with your brand.

Rethinking the Press Release: Innovations for a New Era of Earned Media provides a blueprint for implementing the latest tools and best practices for strategizing, planning and executing press releases that amplify your brand story. Download the free guide now!

This content is brought to you by PR Newswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content— and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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