451 Research Brief: Empower Sales with End-to-End Digital Workflows to Increase Win Rates and Retention


IT must collaborate with sales leaders to develop new digital transformation initiatives that redefine how sales teams engage with customers, convert prospects and close deals. Digitizing the sales operation through a combination of data, content and intelligent processes is not only possible, but increasingly mandatory in order to meet customer expectations, increase sales efficiency and deliver on revenue goals.


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