The shift to a digital-first world has changed everything. Everything from how we get groceries to how we have happy hours, to how we consume entertainment. Not to mention a lot of offices have embraced a world where remote work is commonplace.
As we get on video conference calls and work from home, the line between our personal and professional lives has blurred. That means we have to disrupt the way we do marketing. If our B2B buyers are remote-first, we must pivot to marketing digital-first.