3 ways emotional connections can power CX

Lead with your heart


By 2021, about 20 billion things will be on the Internet. With so many people and things now connected, the way consumers interact with brands and the way they purchase goods and services is fundamentally different now than it was even a few years ago.

Consumers have moved from a purely transactional relationship with brands to actively seeking experiences that can be enjoyed, shared, and relived. Experience has become an economy unto itself – and brands are competing against each other on it.


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