Why is retail media such a hot topic in the world of ecommerce? It’s the fastest-growing advertising channel in digital marketing, and it’s not slowing down. Retail media is anticipated to jump from 16.3% of US media ad spend in 2025 to over 24% by 2028 as brands look to diversify ad spend and “be where the customers are.”

Despite the opportunity, many merchants have valid concerns around the impact of sponsored listings and other ad types on customer perception, conversion rates, and revenue. The good news is there are new approaches that can mitigate the tradeoff between revenue generation and customer experience.

In this ebook:

• Learn how to turn search and browse experiences into revenue-generating opportunities through Sponsored Listings and more with retail media
• Explore strategies for balancing monetization with great shopper experience
• Discover best practices for revenue optimization
• Determine if retail media is right for you