We’re excited to share the 2024 edition of our trends outlook “Tomorrow’s Commerce” which takes a wide-angle, unfiltered view on the leading trends set to reshape commerce in the coming years.

Tomorrow’s Commerce is based on independent research, conversations with retail businesses and brands, and inputs from across the new VML organisation. And it arrives at a time of ongoing turbulence that’s shaking the realms of commerce, creating challenge and opportunity.

Whether it’s the maturing of the metaverse, luxury brands’ forays into digital worlds, or the rise of retail media as marketplaces navigate the deprecation of third-party cookies, we’ve envisioned the trends changing how consumers buy and transact, and what you need to do about them.