In today’s enterprise, data is the lifeblood of business, lying at the heart of new initiatives driving growth and productivity. Whether it’s a financial services firm employing AI and machine learning to better target specific consumer segments, a manufacturing company collecting and crunching millions of IoT data inputs to improve process efficiency, or a retail business analyzing real-time sales trends, every organization relies on continuously harvesting value from multiple data sources to power growth and more effectively compete. In a world in which better, smarter or quicker assessments of data can make the difference between becoming a market leader or falling behind, the strategic value of a company’s data, or “data capital”, has never been greater.

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