As we move from an information economy to an insight economy, analytics becomes paramount. Every organization, whether it’s a business enterprise or a commercial software vendor, needs to embed analytics into core applications that business people use regularly. But until recently, embedding analytics has been a hit-or-miss endeavor—mostly miss.

This report is a comprehensive guide to succeeding with embedded analytics. It steps readers through defining an embedded analytics project, selecting an embedded product, and building and sustaining the application. It describes everything from types of embedding to what to look for in commercial analytics products and to packaging and pricing embedded analytics capabilities, which is of particularly interest to commercial software vendors.