Understand how consumers experience discovery, evaluation, and decision-making in an increasingly fragmented landscape — and why traditional funnels no longer apply. Based on insights from a 2025 consumer survey, this research exposes the personalization gaps frustrating shoppers, the role of AI in shaping new discovery habits, and the trust signals that ultimately drive conversion.

Download now and you’ll learn:

• Which entry points matter most for each generation
• Why 41% of shoppers say their favorite retailer treats them like strangers
• How 64% of consumers already use GenAI to shop — and what they expect next
• Why half of shoppers distrust sponsored listings, and a quarter would pay to avoid them.
• Which trust signals — reviews, delivery clarity, checkout design — make or break a sale.