How Consumer Habits Changed In 2020 and Which Ones are Here to Stay
When consumer behaviour changes, it’s often by slow degrees. As society adapts to new services or technologies, our preferences and expectations evolve over years or even decades – often with younger generations leading the way.
But which consumer expectations have now changed for the long haul? What are shoppers now looking for from online shopping experiences? Are there other factors, apart from the pandemic, driving shifts in behaviour? And – crucially for brands looking to boost sales in a difficult economic climate – what will compel consumers to spend more online in the future?