Aligning Account-Based Marketing to Account-Based Selling

Effective ABM execution doesn’t happen accidentally. You need the right plan and client insights to reach your goals. While ABM is not a new concept, account-based selling is a newer notion to complement and support the progressive activities of the sales process.

In this white paper, we will address:

• The connection points between ABM and ABS
• The key roles impacting ABM and ABS success
• The evolution of Account-Based Everything (ABE)
• Tactics to identify potential gaps in alignment between ABM and ABS
• Evaluating the MarTech stack to optimize ABM and ABS
• The revenue rewards of aligning ABM and ABS