Consumers are increasingly interested in eating plant-based and meat-free dishes. According to Technomic’s 2021 Center of the Plate: Seafood and Vegetarian Consumer Trend Report, most of the population—78%—does not follow a specialized/vegetarian or vegan diet, meaning they allow meat, fish, and dairy in their diet. Additionally, according to Mintel’s Plant-Based Protein study from 2021, 86% of consumers who order plant-based proteins aren’t vegan or vegetarian. Yet 42% of consumers say they eat a vegetarian or vegan meal at least once a week—up from 34% in 2018.

With more diners interested in eating meatless meals from time to time, many operators are opting to add more plant-based options to their menus. Of course, menu success is important, so it’ll be crucial for operators to be strategic in choosing foods that are growing in popularity to offer as plant-based options is an easy way to ensure menu success.

Download the report to learn more about Plant Protein Crumbles from Basic American Foods.