Experience Platform is the technology behind Adobe Experience Cloud that helps centralise and standardise all customer data, enabling enterprises to create and activate real-time customer profiles to deliver more personalised customer experiences in milliseconds. By bringing together all attribute and behavioural data—including data from the web, mobile devices, IoT and systems of record like point-of-sale and CRM systems—into one place, Platform enables you to work with a vast array of experience data in real time and helps you deeply understand your customers and deliver the right experiences to them.

Experience Platform is open and extensible. Through its APIs, Platform’s capabilities and services can interoperate with your entire tech stack, including enterprise data lakes. Using these APIs, Adobe customers, partners and developers can extend and embed Adobe product functionality to build completely new customer experience applications.

Experience Platform is powered by open source standards and state-of-the-art frameworks and technologies, including the Java Content Repository (JCR) API and a solid and structured representational state transfer (REST) architecture through Adobe I/O.