In a world dominated by Google, search engine marketing (SEM) is likely top of mind. But are you getting the most bang for your buck? In this guide we will share how you can maximize your paid search investment with intent data in just 5 steps.

You’ll learn how to:

• Determine your Google ads budget and set realistic KPIs
• Use intent data to guide your keyword bidding strategy
• Create compelling copy and optimized landing pages
• Set up your ad campaign and monitor performance