For B2B marketers, LinkedIn offers a valuable opportunity to run paid advertising to engage a targeted audience. But how do you ensure your campaign strategy and spend translate into tangible results? In this guide we will share how to maximize your paid social investment with intent data in 6 steps.

You’ll learn how to:

• Map LinkedIn objectives to buying stages
• Choose the right ad format for your message
• Use intent data to increase your conversion rate and decrease cost per lead
• Set up retargeting audiences
• Build a budget (with specific recommendations)
• Track KPIs compared to average benchmarks