As businesses prepare for a looming recession, there is mounting pressure on CFOs to ensure financial stability. To maximize cash flow during economic turbulence, CFOs need to rethink value measurement and focus on improving operational efficiency with limited resources to steer the business ahead.

Finance leaders who champion change and capitalize on the benefits of digital transformation will be ideally positioned to win against the ones who don’t. As a CFO, you need to be at the forefront of building that agility across the organization and driving change.