Understanding buying group intent isn’t just another industry buzzword — it’s revolutionizing how successful B2B teams identify and engage their best prospects. This comprehensive eBook explains how recent innovations in intent data are powering more effective go-to-market strategies by focusing on persona-level intent at your target accounts.

You’ll Learn:

• What buying group intent is and how it differs from account-level intent signals
• How to leverage buying group intent across the entire customer journey — from TAL development to churn prevention
• Key features to look for when evaluating buying group intent solutions

Discover why Forrester calls adapting marketing practices for the buying groups era “necessary and urgent work” and how you can gain a competitive edge with this powerful approach.