Cyberthreats look different today. From supply chain attacks to ransomware-as-a service toolkits, bad actors are developing new, sophisticated methods that lower the barrier to entry, effectively mine for vulnerabilities, silently bypass perimeter defenses, and compromise their targets faster. To effectively safeguard your business (and data) from emerging threats, today’s organizations must think like an attacker, adopting strategies and proactive methodologies that insulate assets from current and future threat vectors. In this whitepaper, we uncover the common data protection missteps in today’s cyber era and how proactive data protection keeps business data safe from an ever-changing threat landscape.