In this new report, VML’s Global CPG Lead, Yann Gautier explores what has held back CPG organisations moving into D2C and presents the 5 areas that can transform your D2C operations.

We draw on Shopify’s & VML’s deep experience supporting countless CPG organisations globally, to pinpoint:

• How D2C can be profitable for CPG brands
• The 5 key areas to focus on
• The critical steps your business should take

Innovation, personalisation and trialling new products all play their part but, the fact is, it’s about going beyond the confines of the traditional D2C playbook. Whilst that can be challenging, this guide keeps it simple, focussing on the key areas to get right.

Download the report now and unlock the secrets to thriving in the dynamic world of D2C.