What the data says and what to do next.

What You’ll Learn:

Most higher education institutions still struggle with their digital strategies, overspending on disconnected tools and lacking governance. This ebook, drawing on insights from over 170 senior martech decision-makers and the experiences of institutions like OSU, UCLA, and Princeton, offers a practical roadmap to operational maturity.

Packed with data from the State of Higher Education Website and Marketing Technology by SimpsonScarborough, this ebook is designed to help institutions turn their websites into true strategic assets. You will learn:

• How to define your strategy first before defining your martech stack.
• How to build a culture of experimentation and use data to drive decisions.
• How to create a martech stack that truly delivers value by integrating CRM and CMS.