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L’histoire d’une double perception : évolution de l’identité

La perspective d’un avenir sans cookies est devenue plus palpable forsque Google a dévoilé ses projets de dépréciation des cookies tiers dans Chrome. Plus révélateur encore, les marques et les éditeurs ont admis qu’if était temps de changer de cas d’usage, de faire évoluer la stratégie d’identité et de privifégier des identifiants durables. A f’heure ou f’écosystéme martech réinvente des solutions et innove pour soutenir cette Evolution, une voix peine a se faire entendre: celle du consommateur.

Pour comprendre comment Yes professionnels et Yes clients envisagent cet avenir sans cookies, Adobe s’est associé a Advanis, un cabinet d’études de marché et de recherche sociale, pour interroger 1 000 consommateurs et 400 professionnels du marketing et de l’IT.

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Who We Are

Xcellent Insights is a futuristic market intelligence firm, headquartered in New York, US that focuses on providing strategic market insights. We offer a plethora of data-centric research reports and consulting services to help customers expand and explore their business strategies, obtain clarity about current business trends and future development, and attain substantial growth. Our portfolio of services includes syndicated and custom research reports driven by end-to-end market research and market intelligence studies.

What We Do

We strive to offer the best market research and consulting services to our customers that will benefit them in making informed business decisions. We provide an extensive list of market research titles falling under various industry categories such as consumer goods, food, and beverages, automotive, healthcare, and chemicals, covering latest and trending market insights. Through our services, we aim to connect an organization’s goal with lucrative outcomes globally.

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      No spam, we promise. You can update your email preference or unsubscribe at any time and we'll never share your details without your permission.