The next era of digital experience isn’t about more technology, it’s about stronger connection.

In Sitecore’s global study of 1,009 senior enterprise leaders across 10 industries and four regions, they uncovered a critical truth: while AI is accelerating change, organisations are struggling to turn innovation into impact.

Inside this report, you’ll discover:

• Why 43% of leaders say legacy systems are actively blocking innovation.
• The AI readiness gaps keeping enterprises from real results—42% can’t integrate AI effectively, and 37% still can’t deliver meaningful personalization.
• The urgent shift happening in search visibility, with 49% of leaders already seeing declines due to AI summaries and zero-click results.
• Why accessibility and trust are becoming the strongest drivers of brand growth and exactly how leading organizations are redesigning experience around them.

Download and read this report to explore insights that cut through the noise and reveal the real drivers of enterprise growth in an AI‑transformed world.