How three businesses are growing fast with hybrid models that blend B2B and B2C eCommerce.
B2B companies need to learn how to delight their customers and B2C companies need to understand the complexities of B2B selling. The good news is that many companies have adopted a hybrid business model and achieved tremendous success. What do most of these organizations have in common? A willingness to innovate and an eCommerce platform that supports both B2B and B2C sales.