Sales targets are an essential aspect of any business. By setting goals and checkpoints, sales teams stay on course for lead generation and sales growth.

Targets keep people motivated and help salespeople manage time and priorities to turn a profit for their company. With careful strategizing, sales targets can be highly motivating and a positive tool to achieve success.

However, when salespeople fall behind and don’t meet sales targets, these objectives can have the opposite effect. They can be discouraging, demoralizing, and lead to feelings of failure and inadequacy. But a missed sales target doesn’t have to be detrimental. In fact, it can be a great opportunity to assess the goal setting process and find ways to improve sales techniques.