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How Fashion Retailers are Redesigning Their Digital Future

Over the last 12 months, the retail fashion sector has had to cope with store closures, poor footfall, disrupted supply lines, and even an uncomfortably large rise in e-commerce sales.

For many stores, the pandemic brought forward an opportunity for innovation in the form of omnichannel expansion. In many cases, projects that were on the backburner were suddenly brought to life when the lockdowns were announced.

Shoppers learned about new ways to shop, like online. But fashion retail brands have discovered new ways to make the most out of their retail chain, keep on top of inventory, and help customers.

And the shift to digital has been at the heart of all of this. This report examines what stores have been done and how “safe shopping” is leading to greater interactivity, convenience, and efficiency across the fashion retail sector.

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