Are Brands Meeting Customers’ Next-Level Digital Expectations?
We already knew that growth strategies post-COVID for Financial Services and Insurance would be focused on existing markets and consumers. We expect growth to be fueled either by increasing cross-sell and up-sell of existing products or introducing new products and services for existing customers.
To achieve this success, our research clearly shows that the right, integrated, digital technology is critical, along with access to the right data on the customer. But maybe more importantly, organizational changes and innovation around the digital organization structure are required.
Read this guide to understand how FSIs can step up for a mature and true digital transformation.
