Virtually overnight, many were forced to make the transition to an almost entirely digital operation. Everything from the overall customer experiences to logistics and facilities management had to be reinvented. Matterport, a leader in immersive 3D technology, is exploring the ramifications of these changes and the opportunities that lie ahead.
In a global survey, Matterport worked to determine whether the rise in digital spending indicates a permanent shift in consumer behavior or if physical locations should still hold a prominent role in business strategy. Matterport’s research reveals that, while consumers are energized by the ways in which online retail is evolving, they long for the experience of interacting with a brand through its physical locations.