Customers demand and depend on fast, reliable web services. Slow digital experiences don’t just reflect poorly on your brand — they can also impact your bottom line. In today’s increasingly competitive business landscape, having a digital presence alone is not enough.

Digital experience monitoring (DEM) is a customercentric approach to observability that helps businesses identify and respond to any issues that might impact their user’s engagement with their website or app. But there are different types of monitoring, so it’s important to know the benefits associated with each and how you can choose the one that best meets your business needs.