According to global market research firm IDC, the business intelligence and analytics software market continues to grow at a double digit compounded annual growth rate of an estimated 12 percent.

As this trend continues to grow, more and more organizations realize they need to provide high-quality analytics to a far broader audience (both internal and external) and in more contexts, such as within their commercial products, internal business application workflows, portals to serve extended ecosystems, and public and customer websites.

This book outlines the factors that your organization should consider before rolling out embedded analytics. In four short chapters, we discuss why many organizations are turning to embedded analytics and explain how to deploy cloud analytics in your own organization or as an OEM/ISV partner, covering the technical factors and business considerations that lead to successful deployments and compelling products or services.