Know what your consumers want.

Getting to grips with the ever-evolving consumer is hard. For UK consumer packaged goods’ brands, the last few years have been nothing short of a rollercoaster. How can brands keep up?

To drive profitable growth amidst the cost-of-living crisis, you need to understand exactly what it is your consumers want.

In this new report, published in conjunction with The Grocer, we explore:

• How to navigate clear behavioural shifts
• Where you can prove value when spending slows
• Why using shopper insights is the key to driving brand loyalty