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Der Tod des Cookies: So rüstet Ihr Euch mit First-Party-Daten

November 22, 2021
1 min read

OMR Virtual Panel mit netzkern – part of Macaw und Sitecore

Es ist ein klasse Talk mit Martin, Senior Editor – OMR, David, Head of Digital Marketing – netzkern und Christian, Sales Engineer Manager – Sitecore.

Hört bzw. schaut doch mal rein und erfahrt, was sie über die Bedeutung von First-Party-Daten in der „cookieless“ Future sagen und welche Key-Takeaways sie euch mitgeben – u. a.:

  • First-Party-Daten sind tausendmal wertvoller
  • Kundenzentrierter Ansatz = gezielteres Marketing = relevanterer Traffic
  • Das A und O: Eine klare Daten-Strategie

Das Virtual Panel spricht über die Zukunft ohne Cookies, was dies genau bedeutet und wie eine klare Strategie rund um First-Party-Daten die cookieless Future trotzdem versüßen kann. Christian führt am Anfang kurz und knackig durch einen Impulsvortrag, der alle zum Cookie-Thema abholt.

Viel Spaß dabei!

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    Wir werden Ihre Daten an Sitecore weitergeben, damit diese Sie zu Marketingzwecken in Übereinstimmung mit ihrer Datenschutzrichtlinie kontaktieren können. Sie können die Sitecore-Kommunikation jederzeit abbestellen.

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