The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalized experiences matter, this experience should persuade you.

People are craving a connection. They want to know that you understand who they are and offer an experience that will lighten their mood or help meet their needs. If you can’t speak to people as individuals, you may permanently lose them as customers. This matters now, more than ever.

Welcome to Delivering Personalized Content For Dummies, Adobe Special Edition. This book shows you how to build a digital foundation to deliver personalized experiences at scale.